In business, location matters. New Brunswick offers a natural strategic advantage due to its location and more specifically, the Atlantic Time Zone. Businesses with locations in New Brunswick are able to work with customers located in Western Europe as well as Eastern and Western Canada, United States and the Americas all in one business day.
The Atlantic Time Zone is really crucial to us and that’s because we’re awake before most of Canada, which from a support perspective is awesome. Let’s say we have to do some type of server shutdown or system maintenance; we’ve got time in the early morning to get that stuff looked after. That wouldn’t be as easy if we were out west in Alberta or BC where we’d have to get up quite early. We can come in at a reasonable hour and get that behind-the-scenes stuff done before most of Canada and the US are ready for the workday.
Owner, Founder and CEO
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